TOOTILAB was founded by Gaia Tonanzia who has been working in the curly hair industry for 7 years, developing award-winning products for people of all curl types. 
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"The name comes from the Italian word “tutti,” which means “all.” The name symbolizes that the brand is for EVERYONE with curly hair, from waves to tight curls, regardless of gender, ethnicity, age, nationality, etc. No matter where you are on your curly hair journey, beginner or professional, everyone is invited.
Caring for curls is no longer tedious, but makes it easy for everyone to show off their natural texture. We're not a big company just thinking about selling more products: we're people who care."